Readings & Cases in Integrated Marketing Communications J Stephen Kelly

ISBN: 9780970451576

Published: September 1st 2004

Paperback

432 pages


Description

Readings & Cases in Integrated Marketing Communications  by  J Stephen Kelly

Readings & Cases in Integrated Marketing Communications by J Stephen Kelly
September 1st 2004 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 432 pages | ISBN: 9780970451576 | 9.49 Mb

This book includes readings by 12 leading academics and practitioners in advertising and marketing communications including Don Schultz, David Shepard,Victor Hunter, Ruth P. Stevens, and Goutam Chakraborty. These articles were specially commissionedMoreThis book includes readings by 12 leading academics and practitioners in advertising and marketing communications including Don Schultz, David Shepard,Victor Hunter, Ruth P. Stevens, and Goutam Chakraborty. These articles were specially commissioned for this book. These articles are followed by 25 cases covering the broad range of marketing communications, including business-to-business, business-to-consumer, not-for-profits.

Cases were developed from the DePaul University Casewriters Workshop.



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